In this episode, Ron Apke joins us to share how he and his brother Dan went from flipping hundreds of small land deals to focusing on fewer, larger projects with better returns. Ron explains why they made that shift, what they learned from working in different markets, and why buying land is no longer as simple as it was a few years ago. He also shares how they evaluate markets today, why recent sales matter more than broad market averages, and how small improvements can make a big difference in what buyers are willing to pay.
Ron also takes us behind the scenes of LandPortal, the software company he built to solve some of the challenges he faced as a land investor. He talks about using better data to find quality properties, building software around customer feedback, and why personal service still matters in a technology-driven business. The conversation also covers funding land deals, choosing between hard money and joint venture partnerships, and how targeted marketing, consistent follow-up, and strong seller relationships can create opportunities even in a slower market.
The discussion also gets into lessons learned, investing outside of land, and knowing when to walk away from an opportunity. Ron shares why he regrets not making improvements to properties earlier in his career, why he is more selective about where he puts his money today, and why chasing tax benefits alone can lead to poor investment decisions. He also explains why long-term thinking and the ability to adapt are becoming more important in the land business.
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Key Topics:
-Why Ron Apke shifted from high-volume land flipping to fewer, larger deals with better returns
-How changing market conditions are forcing land investors to rethink where and what they buy
-Why simple land improvements and minor subdivisions can unlock more value and attract more buyers
-How LandPortal is helping investors find better properties, analyze markets, and make smarter decisions
-Why access to capital, the right funding partners, and strong seller relationships are critical to closing deals
-What Ron learned from costly mistakes and why staying focused, adapting to the market, and choosing the right investments matter more than chasing every opportunity
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Connect With Us:
https://linktr.ee/thebigpictureblueprint
Connect With Trent Cady:
LinkedIn: linkedin.com/in/trent-cady-729b8181
Website: mikecadyhomes.com