In this episode, Trent Cady returns to share what he is seeing on the ground in North County Coastal San Diego. While condos and townhomes are struggling with higher HOA costs, insurance, and potential assessments, well priced single family homes are still moving fast. Trent explains why broad market headlines can be misleading and why the real opportunity often comes down to the property, neighborhood, and what buyers actually want.
He also breaks down where he sees opportunity right now, especially in homes that need a little work. With so many buyers looking for finished properties, Trent believes there is value in being willing to take on simple improvements like flooring, paint, bathrooms, or a kitchen update. He also shares how his family brokerage continues to grow by staying focused on a specific market, providing hands on service, and doubling down on marketing while others are pulling back.
The conversation also gets into relationships, referrals, and investing. Trent shares why LinkedIn, direct mail, open houses, and simply staying in touch continue to bring in business, but trust remains at the center of everything. That same mindset now shapes how he invests. After experiencing both wins and losses, he is less interested in chasing home runs and more focused on good operators, markets he understands, and keeping capital ready for the right opportunity. It is a practical conversation about knowing your lane, doing the fundamentals well, and staying patient when the right deal is not there.
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Key Topics:
-Why San Diego’s real estate market looks completely different depending on the property type
-Where buyers can still find opportunities in a market that favors finished homes
-How high touch service and local expertise are helping Trent’s team win more business
-Why doubling down on marketing during a slower market can create an advantage
-How referrals, social media, and real world relationships turn into long term business
-Why Trent stopped chasing home run investments and started focusing on trust, track record, and what he knows best
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Connect With Us:
https://linktr.ee/thebigpictureblueprint
Connect With Trent Cady:
LinkedIn: linkedin.com/in/trent-cady-729b8181
Website: mikecadyhomes.com